A brand as a "name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.
Therefore it makes sense to understand that branding is not about getting your target market to choose you over the competition, but it is about getting your prospects to see you as the only one that provides a solution to their problem.
The objectives that a good brand will achieve include:
To succeed in marketing branding you must understand the needs and wants of your customers and prospects. You do this by integrating brand strategies through your company at every point of public contact. Your brand resides within the hearts and minds of customers, clients, and prospects. It is the sum total of their experiences and perceptions, some of which you can influence, and some that you cannot.
A strong marketing brand is invaluable as the battle for customers intensifies day by day. It's important to spend time investing in researching, defining, and building a marketing brand. After all your brand is the source of a promise to your consumer. It's a foundational piece in your marketing communication and one you do not want to be without.
Some marketing consultants are of the opinion that marketing branding is just for companies like Coke-Cola, Pepsi or Nike and that smaller businesses should just invest their money into traditional marketing. However many marketers, myself included, believe that in today's competitive and congested market brand development across your business is an affordable, achievable and beneficial investment for any company.
Presenting a professional, appealing, consistent and marketable brand to potential customers will give you a competitive advantage over any rival who does anything less than that to present their business. If a brand is appealing and seen consistently enough people will begin to recognise your business as they see your various marketing media.
From your logo and business card to your vehicle signs and your website if all your points of public contact are working together to present a unified image and consistent message your brand will begin to stick in peoples minds. If professionally implemented with the proper research and design the brand will grow and over time and your business will become synonymous with the service or products you provide. The goal being that your business is only one that people think of when they require the service or products you provide.
For examples of my branding work please visit my Portfolio. You might also want to check out the Why Choose Pixel Freak page or Testimonials page.
Pixel Freak is based in Stourbridge in the West Midlands. However we work with clients throughout the UK and even Internationally. Locally we work with clients across the West Midlands servicing areas such as Birmingham, Coventry, Wolverhampton, Dudley, Walsall, Telford, West Bromwich, Sutton Coldfield, Redditch, Shrewsbury, Solihull, Tamworth, Worcester, Cannock, Halesowen, Kidderminster, Stafford, Brierley Hill, Kingswinford and Merry Hill with branding consultant services.
