Client: GYMSEVEN

Project Type: Clothing Logo Design

Location: Great Bridge

The Challenge:

GYMSEVEN required a clothing logo design for there gym-wear apparel brand. The client requested a simple, modern and clean logo to be designed.

I knew early on, after some preliminary sketching, that I wanted to combine the G and the number 7 into an emblem for the logo. G7 was a great abbreviation of the brand name and it just felt right.

My Thoughts:

During my concept sketching I figured out how I could use the number 7 to form the bottom of the G and that was my main focus then moving forward.

I tried many variations and refined the concept several times until I settled on this very minimal, sharp and modern emblem. I also experimented with a lot of colour combinations and took my time to ensure that I selected the perfect typeface to compliment the motif.

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