Client: Hummingbird Confectionery

Project Type: Confectionery Logo Design

Location: Walsall

The Challenge:

Hummingbird Confectionery required a new logo for their confectionery brand. There were very little restrictions to the brief other than they required the logo to feature a Hummingbird for obvious reasons.

My Thoughts:

I created a number of Hummingbird emblems for this project of differing styles and arrangements, in the end the client opted for this round layout with the design pictured above featured in the middle of the typography. This compact layout really helps the versatility of the logo as it is easily used on packaging and stickers, for example, without taking up too much real estate. This is an important quality when you consider how much information has to appear on some packaging especially food and confectionery as you have ingredients and allergy information etc.

The logo has since been successfully launched and now features on all of the companies packaging as well as their business stationery and it also looks great on their exterior signage.

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