Project Type:

Gas Company Logo Design

Location: UK

The Challenge:

Every logo design project has its challenges, the biggest challenge here was to fit in the sheer amount of text that was to accompany the logo. Not only do we have the company name but also a really long tagline in “Gas and Central Heating Services”.

My Thoughts:

I was presently surprised that this logo turned out as clean and modern as it did. One of the requirements was that the brand was modern and different from the many more traditional style designs out there within this sector.

I tried for hours looking for a way to incorporate such a long tagline into a simple clean design. No matter what I tried that pesky tagline just kept putting everything off balance by hanging around under or next the company name.

Eventually I hit upon the idea of wrapping it around a central focus area which would house the brand name. Given how much text there was there wasn’t much room for supporting graphics so I came up with the very simple alert lines at the top and bottom of the brand name to tie in with the name First Response.

So even logos that might be quite simple in the end can have their own unique challenges to overcome. I think it looks great in the striking red and the client was very happy too.

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