Project Type: Fitness Brand Logo

Location: UK

The Challenge:

This design was created for a brand that unfortunately never launched due to naming conflicts.

My Thoughts:

I decided to add this logo to my portfolio despite the fact that it never launched due to conflicts over the brand name. If nothing else it serves as a reminder on how important it is for clients to do their due diligence on the name of their brand BEFORE commissioning a designer to work on any artwork. It is really important guys that you check that there are no other companies “Worldwide” that might contest your potential brand name.

It is a shame that this brand never left the launchpad as I think the final design was really great.

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