Gym Logo Design for GymGator

Gym Logo Design Project

Hey, my name is Martin Williams and I created this Gym Logo Design. I am a veteran logo designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

This was an interesting and slightly different project.

GYMGATOR was an already established brand with an existing logo however the owners felt that the existing branding needed reworking with a cleaner, more modern emblem.

I have to say I love this logo. I wanted to keep the character of the brand (The Gator) but cut back on the amount of detail found in the previous logo.

I also wanted to bring in the initial “G” of the brand directly into the emblem in someway (if possible) so that the emblem, when used alone, related to the brand name more.

I wanted to do all this and still present it in an iconic way, creating a sports brand with personality.

Gym Logo Design

My Thoughts:

Let me make this clear, this was no easy feat. In the old logo the Gator head was face-on and I knew this would have to change to enable me to bring in the “G” element.

Initially there was a LOT of sketch work. With each iteration of the design I stripped back the detail, until I felt we had the right balance between simplicity and yet enough detail to communicate both the Gator and the G letter shape.

From that base I then started building the design back up adding in little nuances and refining each curve and optimising my use of line. I painstakingly deliberated over every little detail including the number of teeth, the shape of the eye and the snout. It took many hours to get this design just perfect, but it was time well spent.

The client loved it too.

Gym Logo Designer

Have a logo design project of your own?

If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my logo design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.