Project Type: Sports Logo Design
FTIVO required sports logo design for there new sports apparel brand. The brief called for a simple, modern and clean logo to be designed.
There was no specific theme for the brand other than fitness, so I opted to research classic sports and fitness brands in order to create a concept that would encapsulate all of the best design principles of the great brands.
My main aim was to create something that felt sporty, something that would look at home on all kinds of sportswear such as running shoes, apparel and equipment.
My second goal was to create a design that was dynamic and conveyed movement. I chose to base the motif on the word FIT, I then sketched a lot of concepts stylising the word FIT into an emblem, the final result is the one shown above.