Client: ALPHA LIFT WEAR

Project Type: Wolf Logo Design

Location: USA

The Challenge:

This wolf logo design was created for Alpha Lift Wear in 2015.  The client required a simple yet eye catching wolf head logo emblem created with a clean modern typeface to accompany the motif.

I was given relative creative freedom during the design process, one stipulation was a scar that ran across one eye on the wolfs face.

My Thoughts:

I created a wide variety of concepts for the wolf head including different poses and expressions.

After a few rounds of small revisions and experimenting with typefaces we arrived at this final design.

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