Section 1 - Logo wording please detail exact Wording to appear in your logo. For me it’s "Pixel Freak", for Coke it’s "Coca-Cola" etc. *

Tag Line - If you have a tag line, which needs to form part of the logo, then please enter it here.*

Section 2 The Business - Please describe what your business is all about. This is where I need you to be descriptive and detailed as I absolutely need to understand to the best of my abilities what I am designing for. *

Perception - How do you want the logo to be perceived by potential customers? So when they look at the logo what kind of impression do you want them to get? For example “They look Trustworthy”, “They look expensive”, “The look Cost Effective”, “I think we would be in safe hands”.*

Who is the target audience or intended market? - Please list the type of people that need to be influenced by the logo when they see it. For example, what age range do you mostly deal with? Do you sell business to business or direct to the public? I need to know this so I can create a logo that speaks the right language and is targeted correctly.*

Competitors - This Includes local, regional and/or worldwide. I absolutely need to know how your main competitors brand and position themselves before I can create a visual identity for you. Please provide me with links of websites or names of companies that you compete with, or have a similar agenda to.*

Section 3 Technical and Practical Details - Where will the logo be used? I need to know where you plan to use the logo, as this determines the overall design, how flexible and adaptable the design needs to be.*

Section 4 All About Style - If you already have a specific idea for your logo then please use this section to help communicate this with me.What visual style of logos appeal to you? In the absence of a client meeting, this helps me get into your mindset and see what wavelength you are on. Please provide web links of any logos, icons, symbols or images you like. Feel free to give a short statement of what you like about each item if you can. If you do not want to influence me then please feel free to leave this section blank.

Are you looking to avoid or implement certain colours? - If you already have established corporate colours please list them below. Or if there are certain colours that you feel would have a positive impact or negative impact please make a note below. For example "We think red might be a good colour for us." or "Please don't use yellow."*

Your Name:*

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When filling in the form please do take your time, and provide answers that are as descriptive as possible. I cannot stress how important this questionnaire is too providing a solid base from which I will interpret and understand what you need from your logo and identity.

If during the process of filling these forms in you need some assistance, please don’t hesitate to get in contact with me, and I’ll be happy to provide any assistance with the completion of the form.

Once you have completed the form, I will get back to you if I have any further questions to help build the project brief.

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