Client: Human 2.0
Project Type: Character Illustration
The client required a character illustration created for their fitness apparel brand. We explored and experimented with several different poses before settling on this unique back pose.
I have presented the design here in monotone but the logo is easily reproduced in any colour. There were two version of this fitness logo, one for use on light backgrounds and one for use on a dark backgrounds.
There was a lot of sketching involved in this design before it was created as full vector artwork. I have included below a time-lapse video of some of the logo design process and see for yourself the amount of time and detail that I put into into creating each and every logo.
Creating Vector Logos From Sketches