Project Type: Fitness Brand Logo
Location: UK
The Challenge:
This design was created for a brand that unfortunately never launched due to naming conflicts.
My Thoughts:
I decided to add this logo to my portfolio despite the fact that it never launched due to conflicts over the brand name. If nothing else it serves as a reminder on how important it is for clients to do their due diligence on the name of their brand BEFORE commissioning a designer to work on any artwork. It is really important guys that you check that there are no other companies “Worldwide” that might contest your potential brand name.
It is a shame that this brand never left the launchpad as I think the final design was really great.
