Project Type: Fitness Identity Design
The client required a modern, simple and original fitness identity design to spearhead the their sports apparel brand.
I loved working on this fitness identity, I came up with several very viable concepts but this one made the final cut for the client.
Presented here in gold foil the logo works equally as well in silver foil and monotone. It is a very simple design and there in lies its beauty.
The emblem is made up of a stylised capital letter ‘A’. This dynamic design communicates a feeling of fluidity, strength and movement.