Client: Crown Associates

Project Type: Professional Logo Design

Location: Switzerland

The Challenge:

Crown Associates are Independent Investment Managers based in Switzerland. They required a Professional Logo Design creating to spearhead the companies identity. Investment management is a highly professional and competitive sector where the professionalism of the company must be communicated to the highest standards.

My Thoughts:

My idea was to create a highly professional logo design which effectively communicated an increasing investment. I communicated this through design with the arrows that form the top of the crown icon.

I then combined the modern motif with a more traditional typeface for the the ‘CROWN’ lettering to communicate the established history of the company. The more modern and simple typeface for ‘ASSOCIATES’ was selected to establish a link between the lettering and motif and also to communicate the excellent balance between of traditional values and yet modern forward thinking ethos of the business.

I have shown the all white version of the logo here, however it was created to work in monotone and colour as well.

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