VGN Boulevard: A Vegan Street Food Logo Case Study
This case study looks back at a fun and creative project to develop the brand identity for VGN Boulevard, a local vegan street food restaurant that was based in Stourbridge. The project is a great example of creating a versatile and eye-catching logo designed to work across a wide array of materials, from shop fronts to coffee cups.
The Challenge: A Versatile & Eye-Catching Identity
The owners of VGN Boulevard, a passionate local startup, wanted a really eye-catching logo to launch their brand. A key requirement of the brief was versatility; the logo had to be effective across a huge range of applications, including large shop windows, printed menus, signage, staff uniforms, and takeaway cups.
Ensuring brand consistency across so many different touchpoints is a key challenge for any new business (External link).
The Design Rationale for the VGN Boulevard Logo
It was a pleasure to work with the owners, who had clear passion but were looking for a local professional to bring their vision to life after trying other options. The final VGN Boulevard logo design was born out of a collaborative process focused on creating something truly unique and adaptable.
Showcasing a Different Style
This project was an opportunity to showcase a more illustrative and graphical style. The goal was to create something with personality that would stand out in the casual and creative street-food scene. The final design used bold typography and a distinctive, self-contained mark that reflected the vibrant nature of the brand.
A Design Built for a Multitude of Applications
The versatility challenge was solved by creating a logo system with elements that could be used together or separately. The full logo worked perfectly for primary branding like signage, while the central illustrative element was strong enough to be used on its own as a stamp on coffee cups or as a social media icon. This practical approach to the VGN Boulevard logo design ensured it was a hard-working asset across all their materials.
The Outcome: A Successful Local Brand Launch
The final logo provided VGN Boulevard with a professional and highly flexible brand identity that served them well for several years. The eye-catching design was successfully rolled out across all their materials, helping them to establish a memorable presence in the local Stourbridge food scene.
Need an Eye-Catching Logo for Your Food Venture?
The VGN Boulevard logo design is a great example of creating a versatile identity for the food industry. If you need a logo that looks great on everything from menus to merchandise, explore my dedicated restaurant logo design services.
