Professional, Bespoke Logo Design by a very Experienced UK Designer
Your logo should not be ‘just some graphic’ with no thought put behind it; it is the face of your business, the cornerstone of your entire brand identity, and when done right, a powerful marketing tool that will help return your investment year after year. While on the surface a free online logo maker can offer a quick, cheap solution, it can’t provide what truly matters: strategic thinking, creative expertise, and a bespoke design that is genuinely unique to you. Investing in a professional logo design is an investment in your brand’s future, ensuring you stand out, build trust, and connect effectively with your ideal customers.
As a UK-based logo designer with nearly 30 years of experience, I, Martin Williams, specialise in a collaborative and creative process. I don’t use templates or AI generators; I partner with serious business owners to craft memorable, impactful, and timeless logos that are built on a foundation of strategy and artistic skill. This page details my professional logo design services and the expert process I use to bring your brand’s vision to life.
So why Invest in a Professional Logo Design?
In a digital world filled with free logo makers, it’s a valid question to ask: why should you invest in a professional logo design service? While online and A.I. based tools can produce a graphic for you, they cannot build a strategic asset like an expert designer can. A professional, bespoke logo is an investment in your brand’s credibility, perception, and long-term success. It’s the difference between simply having a usually obvious, overused, and cliché icon, and having a unique and powerful visual tool that works for your individual business.
Strategic Logo Design for a Meaningful Brand Mark
My design process doesn’t start with picking from a predesignated pool of generic icons, design elements or fonts; it starts with understanding your business.
A professional logotype or emblem is built on a strategic foundation that considers your brand values, your target audience, your competitors, your current position in the marketplace (if applicable) or where you are aiming for in the future.
The result is a final design that is not only aesthetically strong, but one that is purpose-built to connect with your audience and support your business objectives.
A Commitment to Bespoke and Original Logo Design
My entire creative process is geared towards producing a visual identity that is uniquely and authentically yours. Every concept is developed from a blank page, based on the specific brief we establish together.
This bespoke approach, grounded in original thought and creative exploration, is fundamental to building a memorable brand that stands apart from competitors and avoids the pitfalls of using generic, pre-used design elements which are often found in cheap, quick fix style solutions.
Technical Excellence for Real-World Versatility
A great logo must perform flawlessly everywhere your brand appears – from a tiny social media profile picture to a large-format printed banner. This requires technical precision in its construction and delivery.
When you work with me, I ensure your final logo is supplied in a full suite of professional file formats, including fully scalable vector files (such as SVG, EPS, and PDF). Unlike standard image files like JPGs, vectors can be resized to any dimension, from a business card to a billboard, without any loss of sharpness or quality. This technical foundation guarantees your brand always looks its professional best, no matter the application.
A Timeless Logo Design, Not a Passing Trend
With nearly 30 years of experience in the design industry, I have seen many design trends come and go. My approach is to ground your logo in timeless design principles – such as balance, clarity, and strong conceptual thinking – rather than chasing fleeting fads.
The goal is to create a brand mark that not only looks modern and relevant today but will also continue to represent your business effectively for years to come. This focus on longevity saves you the significant cost and effort of a premature redesign when today’s popular style inevitably looks dated.
Full Copyright Transfer of Final Artwork
Upon completion of your project and final payment, you will receive a formal copyright transfer document for the final, approved logo artwork. This means the specific design I have created for you becomes your property to use for your business as you see fit.
This straightforward transfer of ownership provides you with the foundational asset you need to build and protect your brand identity, a clarity that is essential in professional design.
Logo Design & Branding Packages
To provide clarity and accommodate different business needs and budgets, I offer three distinct logo design packages. Each package is designed to deliver a professional, bespoke logo through my collaborative process, with varying levels of conceptual exploration and additional branding assets.
STANDARD PACKAGE
Ideal for new startups and smaller local businesses looking to make a professional impact and effectively compete in their regional market. £ 499
00
- 5 Initial Logo Concepts
- Unlimited Revision Rounds (subject to our fair usage policy)*
- Full Set of Final Logo Files (for web & print)
- Transfer of Copyright
PREMIUM PACKAGE
Our most chosen option, perfectly suited for ambitious startups and medium-sized businesses entering more competitive or image-conscious markets (e.g., fashion, apparel, lifestyle brands). This package allows for a broader exploration of initial ideas with more concepts to choose from. £ 999
00
- 10 Initial Logo Concepts
- Unlimited Revision Rounds (subject to our fair usage policy)*
- Full Set of Final Logo Files (for web & print)
- Transfer of Copyright
Popular
MASTERWORK PACKAGE
The ultimate identity solution for businesses where their brand is absolutely critical and a deep, comprehensive approach is required. Please note: this package has limited availability and a longer project timescale (typically 3-4 months). £ 4499
00
- Up to 50 Initial Logo Concepts (developed in iterative batches)
- In-depth Brand Exploration & Strategy Sessions
- Comprehensive Design Revisions
- Full Set of Final Logo Files (for web & print)
- Detailed Brand Guidelines Document (covering logo usage, colour palettes, typography)
- Transfer of Copyright
*A Note on Revisions & Fair Usage: Our ‘Unlimited Revision Rounds’ offer applies to your chosen logo concept(s) and focuses on iterative refinements to that selected design. This policy does not include the creation of entirely new logo concepts beyond the number initially specified in your chosen package. ‘Fair usage’ is determined by Pixel Freak to ensure the collaborative revision process remains productive and focused on achieving the best possible outcome for your selected concept within the original project scope.
A Showcase of Bespoke Logo Designs
These examples showcase the bespoke, strategic design I deliver for businesses at every stage of their journey. I partner with ambitious and enthusiastic start-ups, guide businesses through course-correcting rebranding projects, and craft professional brand identities for established corporate clients.
Project: Gymshark (Global Fitness Apparel Brand)
Style: Iconic, Minimalist Emblem
I created the now world-famous Gymshark logo, a clean, iconic marque designed for a new, ambitious fitness brand that has since become a globally recognised symbol of the fitness community.
Project: Nemea Athletica (Sports Apparel Rebrand)
Style: Modern Emblem, Typographic
Refinement A strategic rebrand for a growing sports apparel company, resulting in a versatile and powerful new brand mark that addresses the functional and aesthetic limitations of their previous identity.
Project: Apogee Associates (R&D Consultancy)
Style: Corporate, Abstract Motif
A professional and intelligent logo for a B2B consultancy. The design cleverly incorporates the letter ‘A’ to create an abstract mountain peak, directly representing the company’s name and mission.
This is just a small sample of my work. For more examples and detailed project stories, I invite you to explore my full portfolio.
My Professional Logo Design Process
To ensure a smooth, collaborative, and successful project, I have refined a clear, step-by-step process over my nearly three decades in design. This structured approach ensures I have a deep understanding of your vision from the outset and that you are involved at every critical stage of your logo’s creation.
The Design Brief & Questionnaire
My process begins with you filling in my detailed logo design questionnaire. This is a crucial first step that provides me with a strong foundation of information about your business, its values, your target audience, competitors, and the goals you have for your brand’s identity.
Step 2 – Project Commencement & Deposit
To officially schedule your project and allow me to begin the dedicated creative work, a 50% deposit is required. This deposit is non-refundable as the majority of the intensive work on a logo project—including all the research, idea generation, and initial concept development—is performed at the very start of the process. It goes towards covering this significant initial investment of my time from the outset.
Step 3 of 5: Conceptualization & Presentation
Drawing on the information from your completed questionnaire, our discussions about your project and any other correspondence, I get to work developing a range of initial logo concepts. Once these are complete, I will present them to you digitally in a professional document, which will also include my detailed design notes and insights explaining the strategic and creative thinking behind each design option.
Final Approval & Asset Delivery
Once you are completely happy with a final logo design and sign off on your project, the remaining balance is due. Upon receipt, I will prepare and deliver all the final artwork files in a comprehensive suite of professional formats (including vector, web, and print files). I will also provide a signed copyright transfer form, which transfers the full copyright of the final, approved artwork from me to you.
Let's Create Your Perfect Logo
If you are ready to invest in a professional, bespoke logo that will serve as a powerful asset for your business, I would be delighted to learn more about your project. Let’s work together to create a memorable and effective brand identity that truly represents your vision.
