SG Shield Fitness Logo Design

Fitness Logo Design Project

Hey, my name is Martin Williams and I created this Fitness Logo Design. I am a veteran logo designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

Create a simple and minimalist SG logo emblem with a WOW factor. The emblem needed to be able to be embroidered and printed on various clothing as well as look great on digital and printed media.

If possible the client wanted to incorporate a nod the African heritage of the brand, but it wasn’t top of the list of priorities. So they were delighted that I manged to work this in whilst maintaining the overall sleek and minimal design. The overall shield shape which the letters form was also significant.

So, I managed to incorporate two subtle hidden elements as well as the company initials all within a very clean, modern and sleek logo.

Fitness Logo Design

My Thoughts:

I love this logo and the client loved it too! I created several concepts for this logo all very different but as soon as this one was conceived I knew it was the one the client would choose. Often you instinctively ‘just know’ when something is right.

There is a lot of hidden thought and meaning in this design, I looked into the history of African tribal symbols, the final logo has inspiration from some of those symbol styles with the ‘snaking’ lettering.

A challenging project indeed, but a great final result and another very happy client.

Fitness Logo Designer

Have a logo design project of your own?

If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my logo design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.