SG Shield Fitness Logo Design
Fitness Logo Design Project
Create a simple and minimalist SG logo emblem with a WOW factor. The emblem needed to be able to be embroidered and printed on various clothing as well as look great on digital and printed media.
If possible the client wanted to incorporate a nod the African heritage of the brand, but it wasn’t top of the list of priorities. So they were delighted that I manged to work this in whilst maintaining the overall sleek and minimal design. The overall shield shape which the letters form was also significant.
So, I managed to incorporate two subtle hidden elements as well as the company initials all within a very clean, modern and sleek logo.
I love this logo and the client loved it too! I created several concepts for this logo all very different but as soon as this one was conceived I knew it was the one the client would choose. Often you instinctively ‘just know’ when something is right.
There is a lot of hidden thought and meaning in this design, I looked into the history of African tribal symbols, the final logo has inspiration from some of those symbol styles with the ‘snaking’ lettering.
A challenging project indeed, but a great final result and another very happy client.
Have a logo design project of your own?
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I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.
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You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.