Store It Away: Stourbridge Self-Storage Web Design Case Study
This Store It Away web design case study explores the project undertaken for the Lye, Stourbridge self-storage facility. The primary goal was to create a professional, user-friendly online presence that would clearly present their services and make it easy for potential customers to understand their offerings and get in touch. Read on to see how Pixel Freak approached this challenge and delivered an effective website solution for this local Stourbridge business.
The Challenge: Objectives for the Store It Away Web Design Case Study
Store It Away, a self-storage facility strategically located in Lye, Stourbridge, approached Pixel Freak facing a common hurdle for businesses aiming to thrive in a digital age: they were operating without a professionally designed logo or a dedicated website. This absence presented several significant challenges:
- Limited Online Visibility & Discoverability: In an era where most customers begin their search for services online, lacking an optimised web presence meant Store It Away was largely invisible to potential local customers in Stourbridge and the wider West Midlands actively searching for “self storage,” “storage facility,” or “storage units.” They were missing crucial opportunities to be found.
- Building a Professional Brand Image: Without a professional logo and website, it was difficult to project a strong, trustworthy brand image that could effectively compete and assure potential customers of the quality and security of their storage solutions.
- Information Accessibility & Customer Engagement: There was no central, easily accessible online platform for potential clients to learn about Store It Away’s range of unit sizes, features, location specifics, or to make enquiries efficiently, potentially leading to lost business.
The core objectives for this project were therefore multi-faceted:
- To establish a credible and professional brand identity, beginning with a distinctive new logo that would form the cornerstone of their image.
- To develop a high-quality, user-friendly website that would not only enhance their professional appearance but also effectively showcase their facility and services.
- Crucially, to achieve strong local search engine rankings for key terms related to storage in the Stourbridge area, driving targeted local traffic and generating more customer enquiries.



Solution Details: This Stourbridge Web Design Case Study
The journey with Store It Away began with establishing a new brand identity. For the logo and overall branding, I selected a bright, friendly, yet professional colour palette. The aim was to differentiate Store It Away from local competitors and create an approachable, welcoming feel for potential customers.
This foundational branding was then meticulously carried through to the new website. Key considerations for the web design included:
- Intuitive User Experience: The website layout was strategically designed to ensure visitors could find the information they needed – such as unit sizes, features, and contact details – quickly and with as few clicks as possible. A sensible, intuitive, and efficient approach to the overall design and information architecture was paramount.
- Mobile-First Optimisation: Recognising that many local searches occur on mobile devices, particular attention was paid to mobile performance, including fast load times and an equally intuitive navigation experience on smaller screens. The website is fully mobile-friendly, ensuring accessibility for all users, a critical factor for success as highlighted by Google’s own mobile-first indexing best practices (external link).
- Visually Informative Content: New, professional photography of the storage facility was integrated throughout the site. This was crucial for giving potential customers a clear and accurate impression of the unit sizes, internal layout, cleanliness, and overall professionalism of Store It Away’s offerings.
- Consistent Brand Application: The newly devised brand colours from the logo were featured prominently throughout the website, ensuring a cohesive visual experience. This consistency was also maintained across other new assets created, such as business cards and stationery, with the new logo taking centre stage to reinforce brand recognition.
- Local SEO Best Practices: From the outset, the website was built with on-site SEO best practices specifically geared towards local optimisation. This strategic approach was designed to help Store It Away achieve its goal of improved visibility within the Stourbridge and Lye search landscape.
Store It Away Web Design: Case Study Outcomes & Testimonial
The new website and branding for Store It Away successfully met the objectives of establishing a more professional image and significantly boosting local online visibility.
Since its launch, the website has achieved prominent local search rankings for key commercial terms. As of early June 2025, the Store It Away website ranked:
- No. 2 on Google for “storage facility Stourbridge”
- No. 2 on Google for “self storage Stourbridge”
- No. 2 on Google for “storage Stourbridge”
- No. 3 on Google for “storage units Stourbridge”
These strong organic rankings in the Stourbridge area directly contribute to increased visibility among potential customers actively searching for self-storage solutions, a key goal of the project. The fully mobile-friendly design also ensures a seamless experience for users on any device.
You can view the live website and see these features in action at Store It Away’s official website (link is external).
The client, Dan Kendrick, has been a repeat customer for various website and graphic design needs over several years and shared this feedback:
“I have used Pixel Freak for my website and graphic design needs for a few years now. Martin has always given me great direction and perfect ideas for the needs of the business. Would highly recommend.”
DAN KENDRICK, Store It Away
This successful outcome for Store It Away underscores the impact of a professionally designed website tailored to local business needs and optimised for search.
Thinking About Your Own Stourbridge Web Design Project?
If this Store It Away case study sparks ideas for your own business website, or if you’re looking for a professional online presence in Stourbridge, I’d be happy to discuss your specific needs. Let’s explore how Pixel Freak can help bring your vision to life.
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