Store It Away Web Design Case Study | Stourbridge | Pixel Freak

Store It Away homepage design - Stourbridge web design case study

Store It Away: Stourbridge Self-Storage Web Design Case Study

This Store It Away web design case study explores the project undertaken for the Lye, Stourbridge self-storage facility. The primary goal was to create a professional, user-friendly online presence that would clearly present their services and make it easy for potential customers to understand their offerings and get in touch. Read on to see how Pixel Freak approached this challenge and delivered an effective website solution for this local Stourbridge business.

The Challenge: Objectives for the Store It Away Web Design Case Study

Store It Away, a self-storage facility strategically located in Lye, Stourbridge, approached Pixel Freak facing a common hurdle for businesses aiming to thrive in a digital age: they were operating without a professionally designed logo or a dedicated website. This absence presented several significant challenges:

  • Limited Online Visibility & Discoverability: In an era where most customers begin their search for services online, lacking an optimised web presence meant Store It Away was largely invisible to potential local customers in Stourbridge and the wider West Midlands actively searching for “self storage,” “storage facility,” or “storage units.” They were missing crucial opportunities to be found.
  • Building a Professional Brand Image: Without a professional logo and website, it was difficult to project a strong, trustworthy brand image that could effectively compete and assure potential customers of the quality and security of their storage solutions.
  • Information Accessibility & Customer Engagement: There was no central, easily accessible online platform for potential clients to learn about Store It Away’s range of unit sizes, features, location specifics, or to make enquiries efficiently, potentially leading to lost business.

The core objectives for this project were therefore multi-faceted:

  1. To establish a credible and professional brand identity, beginning with a distinctive new logo that would form the cornerstone of their image.
  2. To develop a high-quality, user-friendly website that would not only enhance their professional appearance but also effectively showcase their facility and services.
  3. Crucially, to achieve strong local search engine rankings for key terms related to storage in the Stourbridge area, driving targeted local traffic and generating more customer enquiries.
Pixel Freak's logo design for Store It Away self-storage
A mock-up showing the Store It Away logo printed on a cardboard storage box.
Store It Away website features: unit sizes and contact page map

Solution Details: This Stourbridge Web Design Case Study

The journey with Store It Away began with establishing a new brand identity. For the logo and overall branding, I selected a bright, friendly, yet professional colour palette. The aim was to differentiate Store It Away from local competitors and create an approachable, welcoming feel for potential customers.

This foundational branding was then meticulously carried through to the new website. Key considerations for the web design included:

  • Intuitive User Experience: The website layout was strategically designed to ensure visitors could find the information they needed – such as unit sizes, features, and contact details – quickly and with as few clicks as possible. A sensible, intuitive, and efficient approach to the overall design and information architecture was paramount.
  • Mobile-First Optimisation: Recognising that many local searches occur on mobile devices, particular attention was paid to mobile performance, including fast load times and an equally intuitive navigation experience on smaller screens. The website is fully mobile-friendly, ensuring accessibility for all users, a critical factor for success as highlighted by Google’s own mobile-first indexing best practices (external link).
  • Visually Informative Content: New, professional photography of the storage facility was integrated throughout the site. This was crucial for giving potential customers a clear and accurate impression of the unit sizes, internal layout, cleanliness, and overall professionalism of Store It Away’s offerings.
  • Consistent Brand Application: The newly devised brand colours from the logo were featured prominently throughout the website, ensuring a cohesive visual experience. This consistency was also maintained across other new assets created, such as business cards and stationery, with the new logo taking centre stage to reinforce brand recognition.
  • Local SEO Best Practices: From the outset, the website was built with on-site SEO best practices specifically geared towards local optimisation. This strategic approach was designed to help Store It Away achieve its goal of improved visibility within the Stourbridge and Lye search landscape.

Store It Away Web Design: Case Study Outcomes & Testimonial

The new website and branding for Store It Away successfully met the objectives of establishing a more professional image and significantly boosting local online visibility.

Since its launch, the website has achieved prominent local search rankings for key commercial terms. As of early June 2025, the Store It Away website ranked:

  • No. 2 on Google for “storage facility Stourbridge”
  • No. 2 on Google for “self storage Stourbridge”
  • No. 2 on Google for “storage Stourbridge”
  • No. 3 on Google for “storage units Stourbridge”

These strong organic rankings in the Stourbridge area directly contribute to increased visibility among potential customers actively searching for self-storage solutions, a key goal of the project. The fully mobile-friendly design also ensures a seamless experience for users on any device.

You can view the live website and see these features in action at Store It Away’s official website (link is external).

The client, Dan Kendrick, has been a repeat customer for various website and graphic design needs over several years and shared this feedback:

“I have used Pixel Freak for my website and graphic design needs for a few years now. Martin has always given me great direction and perfect ideas for the needs of the business. Would highly recommend.”

DAN KENDRICK, Store It Away

This successful outcome for Store It Away underscores the impact of a professionally designed website tailored to local business needs and optimised for search.

Thinking About Your Own Stourbridge Web Design Project?

If this Store It Away case study sparks ideas for your own business website, or if you’re looking for a professional online presence in Stourbridge, I’d be happy to discuss your specific needs. Let’s explore how Pixel Freak can help bring your vision to life.

Website Design Wordsley Housing Society

Website Design Wordsley West Midlands

Website Design Wordsley Housing Society

Project: Website Design Wordsley Housing Society

Hey, my name is Martin Williams and I worked on this Website Design Wordsley project. I am a creative web designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

This project was completed a few years ago now for Wordsley Housing Society. A quite straightforward project really, a nice clean, simple professional website design.

Website Design Wordsley
Website Designer Wordsley West Midlands

My Thoughts:

The biggest difference here to other similar projects is that the client also required new photographs taking of the property and facilities.

Now, I am not a professional photographer, however, I do enjoy photography so they asked me if I would try taking some images for the new website, which I did, and they turned out great.

Web Designer Wordsley

Have a web design project of your own?

If you are looking for a web designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of website design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my web design work in my web design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my web design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of web design services I can provide here

Ecommerce Website Design Walsall For Charity Sweets

Ecommerce Website Design Walsall

Ecommerce Website Design Walsall

Ecommerce Website Design Walsall For Charity Sweets

Hey, my name is Martin Williams and I worked on this Ecommerce Website Design Walsall project. I am a creative web designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

I originally designed a website for Charity Sweets (based in Walsall, West Midlands) several years ago. During 2021 they came back to me to design a new website for them.

This time around they wanted an e-commerce website created to enable them to sell their monthly subscription based charity sweets packages.

https://charitysweets.co.uk/

Ecommerce Website Design
Ecommerce Website Designer West Midlands

My Thoughts:

This was a very colourful website to work on, making use of the bright sweet colours and with eclectic font choices.

https://charitysweets.co.uk/

Ecommerce Website Designer Walsall

Have a web design project of your own?

If you are looking for a web designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of website design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my web design work in my web design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my web design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of web design services I can provide here

Website Design Dudley for DSM Lawn Care

Lawn Care Website Design Dudley

Website Design Dudley

Website Design Dudley for DSM Lawn Care

Hey, my name is Martin Williams and I worked on this Website Design Dudley project. I am a creative web designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

I originally designed a website for David at DSM Lawn Care (based in Dudley West Midlands) several years ago. In 2022 David came back to me to refresh the brand.

http://www.dsmlawncare.co.uk/

Website Designer Dudley West Midlands
Website Design Dudley West Midlands

My Thoughts:

I designed a new logo and website which reflected the changes in the business over the last few years, adding new features, new services and a new up to date gallery.

We made use of plenty of new technology, including interactive before and after pictures, video and simple animations.

http://www.dsmlawncare.co.uk/

Website Designer Dudley West Midlands
The final illustrative DSM Lawn Care logo design.

Have a web design project of your own?

If you are looking for a web designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of website design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my web design work in my web design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my web design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of web design services I can provide here

Arena Salon Website Redesign Case Study | Stourbridge | Pixel Freak

Redesigned homepage for Arena Salon - Stourbridge website case study

Arena Salon: Stourbridge Website Redesign Case Study

This web design case study details the website redesign for Arena Salon, a prominent hairdressing salon located in Amblecote, Stourbridge. Tasked with transforming an aging online presence into one that truly reflected the salon’s modern, vibrant, and professional ethos, Pixel Freak undertook a complete overhaul. Discover the challenges, design process, and the revitalised digital platform created for this valued local client.

The Challenge: Arena Salon's Website Redesign Brief

Arena Salon, a well-regarded hairdressing establishment in Amblecote, Stourbridge, recognised the growing importance of a strong digital first impression. While their existing website was functional, it had become outdated over several years and no longer accurately represented the modern, vibrant, and highly professional atmosphere clients experienced in the salon itself.

This disconnect posed several challenges:

  • Brand Misalignment: A “tired and dated” website risked creating a jarring contrast with Arena’s contemporary salon environment and skilled services, potentially undermining their premium brand perception.
  • Attracting New Clientele: An uninspiring online presence could deter potential new clients actively searching for a high-quality salon experience in the Stourbridge area.
  • Showcasing Expertise: The old site may not have effectively showcased the full range of services, the talent of their stylists, or the quality of products used, limiting its ability to engage and convert visitors.

Annette, the owner of Arena, approached Pixel Freak with the clear objective: to commission a complete website redesign that would not only address these issues but also serve as a true digital flagship for the salon, accurately reflecting its quality and attracting its ideal clientele.

 

Arena Salon website: redesigned products page showcasing professional haircare
Interactive before-and-after feature demonstrating Arena Salon's website transformation

Designer's Insight: A Modern, Vibrant, and Professional Redesign.

The redesign of the Arena Salon website focused on creating a clean, modern, and engaging platform that truly represented their professional and vibrant brand.

  • Elevating Visuals with Professional Photography: High-quality imagery was key. I undertook new photography of the salon and also incorporated additional professional images sourced by Annette from her suppliers. This ensured the website visually communicated the quality and style of Arena Salon.
  • Clean Design and Intuitive Layout: A ‘less is more’ approach was adopted for the layout, resulting in a really clean design. The primary goal was to ensure that visitors could easily find the information they were looking for, with a clear and intuitive user journey.
  • Bringing the Site to Life with Technology: To enhance user engagement and showcase the salon’s transformations, modern web technologies were employed. This included interactive elements like ‘before and after’ picture sliders and subtle, eye-catching animations that added a dynamic feel to the site without overwhelming the user. The goal was to ensure these additions were not merely decorative but, as usability experts at Nielsen Norman Group emphasize, that any animation in UX serves a clear purpose and enhances understanding (external link).
  • Strategic Use of Colour: Colour was used minimally throughout the website design. This deliberate choice allowed the professional photography to take centre stage, with colour used strategically to highlight important calls-to-action and key information, ensuring a sophisticated and uncluttered aesthetic.

The client was really happy with the final result, and it was a genuinely fun and rewarding project to bring Arena Salon’s digital presence up to the high standards of their in-person experience.

Example of high-quality supplier photography integrated into Arena Salon website design
Arena Salon website design: new logo presentation and key service page layouts

Arena Salon Website Redesign: Outcomes & Client Feedback

The website redesign for Arena Salon successfully transformed their online platform into a modern, vibrant, and professional reflection of their high-quality salon experience. The new site not only showcases their services and expertise effectively but also provides an intuitive and engaging experience for their clientele.

Annette from Arena Salon was delighted with the outcome and the collaborative process:

“Excellent service received for our new website. Great communication and information throughout the process. Martin’s knowledge of what would work best is fantastic and made our website stand out, as well as saving money in the long run. The whole process ran smoothly, so I would highly recommend Martin – Pixel Freak to anyone thinking of updating their current website or developing a new one.”

ANNETTE, Arena Salon

This positive feedback underscores Pixel Freak’s commitment to delivering tailored web design solutions that meet client objectives and enhance their brand presence.

Visit the live Arena Salon website (link is external).

Ready for a Salon Website That Shines?

If the Arena Salon case study inspires you to transform your own salon’s online presence, or if you’re a Stourbridge business looking for an impactful website, I’d be happy to discuss your project. Let’s explore how Pixel Freak can create a website that truly reflects your brand.

Website Design Stourbridge for Khoury Architects

Website Design Stourbridge West Midlands

Website Design Stourbridge

Website Design Stourbridge for Khoury Architects

Hey, my name is Martin Williams and I worked on this Website Design Stourbridge project. I am a creative web designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Client:

Khoury Architects is a practice of highly creative and imaginative architects, committed to designing contemporary and sustainable spaces and places which are as striking and innovative as they are socially, economically and environmentally responsible.

They are based in Stourbridge in the West Midlands.

Website Design Stourbridge
Web Designer Stourbridge West Midlands

My Thoughts:

Khoury Architects needed a full website re-design to replace their existing site. Being creatives themselves they had very exacting requirements especially in regards to the aesthetics of their new website. They had a vision, and tasked me with making that a reality.

Over several months we went over every detail to ensure that the final website was pixel perfect.

Web Design Stourbridge

Have a web design project of your own?

If you are looking for a web designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of website design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my web design work in my web design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my web design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of web design services I can provide here