Professional Business Logo Design UK

Business Logo Design UK for Apogee

Hey, my name is Martin Williams and I offer Professional Business Logo Design UK. I am a veteran logo designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

Apogee Associates asked me to design a logo for their new company, they are a specialist consultancy firm that primarily provides Research and Development (R&D) tax credit services to innovative businesses.

Apogee were very keen on the idea of somehow using the “A” and also specified that the logo must somehow also include a mountain.

They envisioned the logo to be a clean, simple, innovative and modern motif. So, this was a pretty concise brief with clear specific requirements.

Professional Business Logo Design UK

My Thoughts:

So, combining a mountain with the letter “A” is not an overly complicated request, they are a similar shape after all.

However, the trick to this project was to implement this in an innovative way. I didn’t necessarily just want take the obvious route. If possible I wanted to implement the mountain element in a subtle or hidden way that would make the logo more intriguing.

That was when I decided to use the negative space to incorporate the mountain. shaping the bar of the “A” letter so that it emulated a snow-capped mountain peak helped make the “A” more visually interesting and unique too.

Business Logo Design UK

Have a logo design project of your own?

If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my logo design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.