Streetwear Brand Logo Design

Brand Logo Design Project

Hey, my name is Martin Williams, creator of this brand logo design project. I am a veteran logo designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

When Fury Cry contacted me to create a logo for their brand I knew that this was going to be a tough project. Initially the client had no idea what they wanted for their logo, which is fine as that is what I am here for!

However, usually there is something to spark an initial direction, this client was very open (which is great creatively) all they really knew was what feeling/emotion they wanted to portray and they knew what the brand name was going to be, but that was pretty much it.

Tennis and Street Wear Brand Logo Designer

My Thoughts:

What ensued was a LOT of discussion, conceptualisation and back and forth. It took a few months to get to the final solution shown here.

We went through many ideas, sketches and themes before we arrived at the combination of a Spartan helmet combined with an abstract “F” shape which forms the basis for this motif.

What I really like about this concept is the combination of curves and sharp lines, it has quite an aggressive vibe to it which embodies the brand name.

Tennis and Street Wear Brand Logo Design Switzerland

Have a logo design project of your own?

If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my logo design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.