Business Logo Design

Business Logo Design Project

Hey, my name is Martin Williams and I created this Business Logo Design. I am a veteran logo designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

Chapter are a training company specialising in project management training courses. The client required a professional logo design created to represent the business.

The client wasn’t sure if they wanted a purely typographical logo (what we call a logotype) or a logo design with separate typographical and motif elements, so I created several different concepts for them.

Business Logo Designer

My Thoughts:

We finally settled on this typographical design which incorporates a very simple yet clever theme. I was looking for a simple way to relate the type to the name “Chapter”.

The meaning behind the brand name “Chapter” was that their training allows you to move on to the next chapter of your career.

So I started to think about where else chapters appear and how we use the word, such as chapters of our lives and chapters in a book.

From there I thought about how we mark these chapters and this lead me to thinking about bookmarks and how we use a bookmark when reading a book to mark which chapter we are currently reading.

I arrived at the simple concept of editing the bottom of the “P” letter form within the logo to look like the bottom of a bookmark as it looks when sticking out of the bottom of a book.

I had several other ideas besides this concept, but this simple elegant solution was the one that the client selected in the end.


Business Logo Design Packages

Have a business logo design project of your own?

If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my logo design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.