Fitness Logo Design
Fitness Logo Design Project
Body Vision are a fitness brand. The client required logo created to represent the brand.
The client did not have any preconceived ideas or concepts before contacting me, the only real provision they had was that they wanted to keep away from any clichéd or overused visual representations often seen in gym and fitness brands.
They just knew that they wanted a clean, modern logo.
As the client did not want the logo to feature any iconography such as fitness equipment or running figures etc.
I concentrated my logo concept exploration around simple, visually appealing motifs with a fitness/sports vibe. Many of the motifs I created were comprised of combining the initials of the brand “B” and “V” in unique and interesting ways.
Although this design looks simple, it was actually quite hard to conceive, as the two letter forms “B” and “V” are not very complimentary (one being very geometric and the other more rounded by default).
Putting them together in a cohesive way was a difficult task. To achieve this I has to make the “B” element lowercase and rotate it 90 degrees clockwise to fit it into the “V” shape, this formed the overall emblem. In addition to this I also had to make the “b” more geometric in nature.
When the client saw an early version of this concept they were certain that was the design for them.
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You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.