Project Type: Custom Logo Design

Location: UK

The Challenge:

This custom logo design was created for Gymheadz in 2015. The client requested a text and motif combination where the motif could also work as a standalone element.

For this reason it was important that the motif have relevance and a strong relationship to the brand name.

My Thoughts:

To help tie the motif to the brand name I explored a lot of concepts, there were several designs where I tried to combine a head and gym related graphic elements into the logo but it wasn’t working.

The concepts felt overly complex and so I moved on to exploring ways that I could incorporate the brand initials GH and into the motif alongside a gym theme.

That is when I struck upon the idea of using the G and H to form the weights shape.

I am usually against using too obvious iconography (such as weights for a gym brand) but I felt that this concept was unique enough to carry it off.

We arrived at the simple, clean modern concept pictured above, and the client loved it.


Related Projects

Start typing and press Enter to search