Gym Logo Design for GymGator
Gym Logo Design Project
This was an interesting and slightly different project.
GYMGATOR was an already established brand with an existing logo however the owners felt that the existing branding needed reworking with a cleaner, more modern emblem.
I have to say I love this logo. I wanted to keep the character of the brand (The Gator) but cut back on the amount of detail found in the previous logo.
I also wanted to bring in the initial “G” of the brand directly into the emblem in someway (if possible) so that the emblem, when used alone, related to the brand name more.
I wanted to do all this and still present it in an iconic way, creating a sports brand with personality.
Let me make this clear, this was no easy feat. In the old logo the Gator head was face-on and I knew this would have to change to enable me to bring in the “G” element.
Initially there was a LOT of sketch work. With each iteration of the design I stripped back the detail, until I felt we had the right balance between simplicity and yet enough detail to communicate both the Gator and the G letter shape.
From that base I then started building the design back up adding in little nuances and refining each curve and optimising my use of line. I painstakingly deliberated over every little detail including the number of teeth, the shape of the eye and the snout. It took many hours to get this design just perfect, but it was time well spent.
The client loved it too.
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