Estate Agent Lettering Logo Design
Lettering Logo Design Project
This was more of a refinement and rework than a full on re-branding project. The estate agent Ian Perks already had company colours and had recently reworked their logo themselves in house. They had the basis of what they wanted but it needed polishing up and refining.
There wasn’t too much work to be done here but a professional touch was needed. They had the colouring and layout of the new logo to a point but the typefaces they were using were all wrong.
The spacing between the letters was also unbalanced and in general things just needed polishing to a high standard.
I changed the typefaces, introduced a change of colour to the dot of the “i” so that the grey of the “estate agents” now balanced with the brand name text and I manually adjusted the spacing between each and every letter so that the balance was perfect.
Not too challenging but these little touches and attention to the small details made all the difference.
Upon completion of the logo I also completed some additional graphic design work for the client, including vehicle branding design work.
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