Modern Logo Design for Falling Coast

Modern Logo Design Project

Hey, my name is Martin Williams and I created this Modern Logo Design. I am a veteran logo designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

Falling Coast were looking for a logo which is in keeping with the principles of leading outdoor activity brands. Their primary product, modular paddleboards, broke down into three parts. So ideally they wanted their logo (emblem) to match this by consisting of three components. They requested that the logo and logotype be simple yet powerful.

Modern Logo Design

My Thoughts:

I am really pleased with this one, it was a fun project to work on and the final solution fulfilled the brief perfectly.

As usual I created several options for the client, some which included actual visuals of paddleboards and paddleboarders (see below for a couple of examples of the alternatives I created), however, in the end they opted for this solution that instead features a literal falling coast line.

I like this logo because it has some really neat subtle imagery and hidden aspects. Firstly if you rotate the logo anti-clockwise slightly you will see an “F” shape (the company initial). Secondly, I love how coastline is communicated here so subtly with the addition of the wavy lines at the bottom of the emblem, so that the motif looks like rocks jutting out of the water. 

Modern Logo Design for Outdoor Activity Brand
Modern Logo Designer

These alternative designs are Copyright of Martin Williams at Pixel Freak Creative.

Logo Design Modern

These alternative designs are Copyright of Martin Williams at Pixel Freak Creative.

Have a logo design project of your own?

If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my logo design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.