Rebranding Your Business

Rebranding Your Business

Rebranding Your Business

Rebranding Logo Project

Hey, my name is Martin Williams and I work on rebranding projects. I am a creative logo designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

This rebranding project was completed in late 2022 for Nemea Athletica when I was approached to work on creating a new logo identity for the brand.

You can check out their products at:

https://nemea.shop/

On the right/below you can see both the original logo and the new logo that I created. The original logo is the one at the top with the full leaping lion.

The client wanted a new logo that would be simpler and more minimalistic. They were also keen to retain the lion theme if possible (as the brand name refers to the Nemea Lion fought by Hercules). However, they also wanted to incorporate the brand initials NA or Na.

The client already had an idea/sketch of their own for simplified lion head design formed from the letters “Na” that they had devised themselves.

As a part of the rebrand I agreed to work up and refine their design, but also to create several concepts of my own design as well.

Rebranding Logo

I really liked the core concept that the client had come up with themselves it showed great creativity, however, it just didn’t look quite right because of the way the letters needed to be deformed to form the lion head. The other issue with their own concept was that it made the “a” letter look more like an inverted number “5”.

After I had worked up their concept and refined it, the client agreed with my assessment, that it still didn’t look right because of the same reasons, so we pursued other options.

The design right/below was one of several alternatives that I came up with for the client. It uses the same core principle of forming a simple lion head from the “Na” letter forms but it does so in a completely different way to their own design.

Here the “N” and “a” flow into one another and I have used the “N” to form a mane for the lion, something that their own design lacked. I then used the abstract lowercase “a” shape to form the lion’s face. The “a” is subtle, but that  isn’t a problem as not everything has to jump out at you right away.

Having elements hidden more subtly adds a talking point, depth and interest to a design. The “a” was also secondary in importance anyway as the brand is predominantly known as “NEMEA”. So it is nice to have it in there, but it wasn’t essential to the brief.

Rebranding Work

One of the issues with the original logo I found was that it worked great in black on white but not quite so well when the logo was inverted white on black.

This is because the original relied heavily on shadow and negative space to define some of the features.

For example, the shadow inside the mouth looks better when it is a darker tone than the background the logo sits one. The same can be said for the shadows that run underneath the lions neck, body and legs.

But other than that, I loved the original lion, it was very well executed by whomever designed it. 

Rebranding

In my rebrand the new logo is less reliant on shadows and negative space for definition of the lion, so it works equally well in any colour or when placed on either a light or dark background.

Other benefits of this rebranding are that the proportions and ratio of this new simple lion head emblem have been designed to work better when used on social media, even when small as a profile image.

In the original logo, as much as I like that leaping lion, the text was very small in comparison to the lion and there was an imbalance to the overall layout in my humble opinion.

All of this was considered carefully and addressed in my rebranding work, and as a result, I believe that the new emblem is considerably more versatile.

Rebrand

Another element that I addressed whilst rebranding this logo was the text. The old text was probably my least favourite part of the old logo as I found that there was a lot going on with all of the pointed flourishes/serifs on at the tops and on the bars of the letter-forms.

For example, if you look at the top right of the “E” letter you can see how the slant there is set at a different angle to the slant at the top of the “A” letter, this creates an awkward, distracting shape within the negative space between the letters.

I was also not very keen on the short middle of the “M” letter as that gap was also quite distracting to the eye.

That said, for continuity in brand recognition, I did not want to stray too far away from the original text element. So, I kept a similar weight, height and italic slant to the text. I reduced the number of flourish points on the letters to just a singular one which I left on the “N” letter at the start, I also softened that a little to better compliment the new emblem by adding a slight curve.

I made the middle of the “M” letter the same height as the rest of the letters to eliminate that distracting negative space. I also added some simple cuts to the “E” letters to compliment the new flourish on the “N”.

Lastly, I changed the slant of the “A” letter on the far right so that it ended in a vertical surface to allow the new emblem to sit cleanly to the right of the text when required. See the image right/below for an example of the modifications I made.

Do you have a logo rebranding project of your own?

When rebranding your business it can be intimidating, however, with an experienced designer on hand it doesn’t have to be stressful.

If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my logo design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.

Logo Design UK for Whey Protein Brand

Logo Design UK for Whey Protein Brand

Logo Design UK for Whey Protein Brand

Whey Protein Brand Project - Logo Design UK

Hey, my name is Martin Williams and I created this Logo Design UK. I am a veteran logo designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

I created this logo for TYTANOS quite a long time ago now, so unfortunately I cannot remember too much about it to describe the challenge (Sorry, I work on a lot of projects!).

Whey Protein Band Logo Design UK

My Thoughts:

I can, however, give some of my thoughts on this design. I like the aggressive style of the design, the way that the Spartan helmet interplays with the diamond shaped frame is also nice.

The clean lines and minimalistic nature of the concept is typical of my work.

Logo Design UK

Have a logo design project of your own?

If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my logo design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.

UK Logo Designer for Fitness Brand

UK Logo Designer for Fitness Brand

UK Logo Designer for Fitness Brand

Fitness Brand Project - UK Logo Designer

Hey, my name is Martin Williams and I am a UK Logo Designer, with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

I created this logo for GYM CRW (Gym Crew) quite a long time ago now. So, unfortunately I cannot remember too much about it to describe the challenge to be honest. What I can remember is that they wanted a purely text based logo (what we in the trade refer to as a logotype).

Logo Design USA

My Thoughts:

Nice clean logotype, I like the interplay between the M and W letters, especially as they are my own initials! Generally, I think what I like most about this design is how self-contained it is.

It will be very easy for anyone working with this logo in the future to place it alongside other design elements, due to its simple rectangular shape.

Logo Designer USA

Have a logo design project of your own?

If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my logo design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.

UK Logo Design – Bear Head

UK Logo Design

UK Logo Design

UK Logo Design - Bear Head Logo Design Project

Hey, my name is Martin Williams, are you looking for UK logo Design? I am a veteran logo designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

Nice and straightforward this one, create a clean, simple bear head logo motif.

Bear Head Logo Design UK

My Thoughts:

A fun little logo to work on, I like the minimalist linework used here. Cute.

Bear Head Logo Designer

Have a logo design project of your own?

If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my logo design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.

Logo Design Agency

Logo Design Agency

Logo Design Agency

Bird Wing Logo Project - Logo Design Agency

Hey, my name is Martin Williams are you looking for a Logo Design Agency? If so then I am a veteran logo designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

There is no specific challenge to write about here as this design was one of my pre-made logos that I subsequently sold. However, I felt I would add it to my portfolio as I like the clean, simple design and minimal use of line.

Bird Wing and Head Logo Designer

My Thoughts:

I love the minimal use of line here and the sweeping curves of the wing element. This logo is also a good example in the use of negative space.

I particularly like the mock up in silver (right/below) as the swoosh of the wing is already suggestive of movement and the reflective silver really enhances that, especially set against such a dark background.

 

Stylised Bird Wing and Head Logo Design

Have a logo design project of your own?

If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my logo design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.

Logo Design Company UK

Logo Design Company UK

Logo Design Company UK

Winged "G" Project - Logo Design Company UK

Hey, my name is Martin Williams and I own Pixel Freak, a Logo Design Company UK. I am a veteran logo designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

There is no specific challenge to write about here as this design was one of my pre-made logos that I subsequently sold.

 

Logo Design Company UK

My Thoughts:

This one was a pre-made logo that I sold via my website. However, I thought I would add it to my portfolio as well as it is quite an eye-catching design.

I love the very clean lines of the wings and sharp geometric “G” shape.

Logo Design Company

Have a logo design project of your own?

If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my logo design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.

Logo Designers UK – R Logo Design

Logo Designers UK

Logo Designers UK - "R" Logo Design

"R" Logo Design Project - Logo Designers UK

Hey, my name is Martin Williams one of the more well known Logo Designers UK. A a veteran logo designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

There is no specific challenge to write about here as this design was one of my pre-made logos that I subsequently sold.

R Logo Designer

My Thoughts:

This one was a pre-made logo that I sold via my website. However, I wanted to add it to my portfolio as well because I am really fond of this design. Very simple, yet unique.

R Logo Design Motif

Have a logo design project of your own?

If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my logo design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.

Logo Gym T Shirt Design – Panther

Logo Gym T Shirt Design - Panther

Logo Gym T Shirt Design - Panther

Panther Project -Logo Gym T Shirt Design

Hey, my name is Martin Williams and I created this Logo Gym T Shirt Design. I am a veteran logo designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

There is no specific challenge to write about here as this design was one of my pre-made logos that I subsequently sold.

Logo Gym T Shirt Design

My Thoughts:

I love this motif, sold through my pre-made logo catalogue it is one of the favourite designs I have created in a while.

Clean, aggressive lines give this logo a really edgy vibe. 

Panther Head Logo Designer

Have a logo design project of your own?

If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my logo design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.

Business Logo Design UK for Apogee

Business Logo Design UK

Professional Business Logo Design UK

Business Logo Design UK for Apogee

Hey, my name is Martin Williams and I offer Professional Business Logo Design UK. I am a veteran logo designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

Apogee Associates asked me to design a logo for their new company, they are a specialist consultancy firm that primarily provides Research and Development (R&D) tax credit services to innovative businesses.

Apogee were very keen on the idea of somehow using the “A” and also specified that the logo must somehow also include a mountain.

They envisioned the logo to be a clean, simple, innovative and modern motif. So, this was a pretty concise brief with clear specific requirements.

Professional Business Logo Design UK

My Thoughts:

So, combining a mountain with the letter “A” is not an overly complicated request, they are a similar shape after all.

However, the trick to this project was to implement this in an innovative way. I didn’t necessarily just want take the obvious route. If possible I wanted to implement the mountain element in a subtle or hidden way that would make the logo more intriguing.

That was when I decided to use the negative space to incorporate the mountain. shaping the bar of the “A” letter so that it emulated a snow-capped mountain peak helped make the “A” more visually interesting and unique too.

Business Logo Design UK

Have a logo design project of your own?

If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my logo design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.

Brand Logo Design Tennis and Street Wear

Brand Logo Design

Streetwear Brand Logo Design

Brand Logo Design Project

Hey, my name is Martin Williams, creator of this brand logo design project. I am a veteran logo designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

When Fury Cry contacted me to create a logo for their brand I knew that this was going to be a tough project. Initially the client had no idea what they wanted for their logo, which is fine as that is what I am here for!

However, usually there is something to spark an initial direction, this client was very open (which is great creatively) all they really knew was what feeling/emotion they wanted to portray and they knew what the brand name was going to be, but that was pretty much it.

Tennis and Street Wear Brand Logo Designer

My Thoughts:

What ensued was a LOT of discussion, conceptualisation and back and forth. It took a few months to get to the final solution shown here.

We went through many ideas, sketches and themes before we arrived at the combination of a Spartan helmet combined with an abstract “F” shape which forms the basis for this motif.

What I really like about this concept is the combination of curves and sharp lines, it has quite an aggressive vibe to it which embodies the brand name.

Tennis and Street Wear Brand Logo Design Switzerland

Have a logo design project of your own?

If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my logo design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.