Project Type: Band Logo Design

Location: UK

The Challenge:

Scott Maley (Probably the best Freddie Mercury Tribute in the world if you ask me!) from the awesome Queen Tribute Band Supreme Queen contacted me when they were re-branding the band and asked me to come up with a new band logo design. The challenge was to create a concept that was representative of Queens golden era and had that unique 70’s – 80’s feel.

We also had several design constraints as a lot of the original bands iconography is copyrighted. So we had to create a design that oozed Queen without infringing on any of the original bands artwork.

My Thoughts:

I absolutely loved working on this logo, I think it was because it was just so different from anything else I had worked on for  awhile.

I got to immerse myself in the 70’s and surround myself with Queen music and artwork to fully adsorb the look and feel.

One thing I was really concious of was that although a lot of the artwork from the 70’s and 80’s is bright and brash and gaudy.

I wanted to stay as far away from ‘tacky’ as possible, what I wanted to create was a clean modern design which still had the feeling that it was of that Queen era.

It was also important to me that the design worked both in flat colour, monotone and in full colour.

Since the successful completion of the logo, I have gone on to create a website, drum skins and several poster designs for the band.

I have also watched them in concert several times!


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