Fitness Club Logo Design
Fitness Club Logo Design Project
This custom logo design was created for Gymheadz in 2015. The client requested a text and motif combination where the motif could also work as a standalone element.
For this reason it was important that the motif have relevance and a strong relationship to the brand name.
To help tie the motif to the brand name I explored several concepts, there were a few designs where I tried to combine a head and gym related graphic elements into the logo but it just wasn’t working.
The concepts felt overly complex and so I moved on to exploring ways that I could incorporate the brand initials GH and into the motif alongside a gym theme.
That is when I struck upon the idea of using the G and H to form the dumbbell shape.
I am usually very much against using too obvious iconography (such as using dumbbells for a gym brand) but I felt that this concept was unique enough to carry it off.
We arrived at this simple, clean, modern concept, and the client loved it.
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