Fitness Club Logo Design
Fitness Club Logo Design Project
Hey, my name is Martin Williams and I created this Fitness Club Logo Design. I am a veteran logo designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.
The Challenge:
This custom logo design was created for Gymheadz in 2015. The client requested a text and motif combination where the motif could also work as a standalone element.
For this reason it was important that the motif have relevance and a strong relationship to the brand name.
My Thoughts:
To help tie the motif to the brand name I explored several concepts, there were a few designs where I tried to combine a head and gym related graphic elements into the logo but it just wasn’t working.
The concepts felt overly complex and so I moved on to exploring ways that I could incorporate the brand initials GH and into the motif alongside a gym theme.
That is when I struck upon the idea of using the G and H to form the dumbbell shape.
I am usually very much against using too obvious iconography (such as using dumbbells for a gym brand) but I felt that this concept was unique enough to carry it off.
We arrived at this simple, clean, modern concept, and the client loved it.
Have a logo design project of your own?
If you are looking for a very experienced logo designer then please get in touch, I would love to discuss your project with you.
I have worked on hundreds of logo design projects over my long career so I am certain that I can be of assistance to you.
You can find further examples of my logo design work in my logo design portfolio, or read reviews from my previous clients here.
Have a question?
If you have a question about my logo design services you can find answers to the most frequently asked questions here.
If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.
You can find more information on the types of logo design packages I offer here. However, I have designed most things over the years so don’t worry if what you require is not listed there.
