Fitness Brand Logo: The Empire Athletic Case Study
My approach for this fitness brand logo was to create a strategically versatile mark that captured the essence of the brand name. The project focused on developing a powerful and versatile lion head emblem to complement their existing logotype and elevate their brand identity.
The Challenge: Creating a New Fitness Brand Logo
Empire Athletic already had an established logotype but required a powerful, standalone emblem for use on their range of athletics apparel and other promotional materials.
The key challenge when creating the logo for this fitness brand was to design a simple yet eye-catching lion head emblem that included a distinctive scar over one of its eyes.
Design Rationale for the Empire Athletic Logo
My approach was to create a strategically versatile mark that captured the essence of the brand name.
The Symbolism of the Lion
The lion is a timeless symbol of strength, courage, and royalty. For a brand named “Empire Athletic,” using a lion emblem immediately communicates dominance and leadership. This creates an aspirational identity that an audience passionate about strength and performance can instantly connect with.
Designing for Maximum Versatility
The client needed a logo for their fitness brand that would work everywhere. To achieve this, I developed two complementary versions: a bold, solid-colour design perfect for screen printing on t-shirts, and a more detailed outline version ideal for premium applications like embroidery or debossing. Ensuring both versions were built as pure vector graphics was crucial, as it guarantees the logo can be scaled to any size without losing quality.
Understanding why vector graphics are essential for brand identity is fundamental to creating a truly professional and future-proof asset.
The Outcome: A Powerful and Flexible Brand Asset
The final result was a fierce, modern emblem that perfectly met the client’s brief. The dual-version emblem provided the ultimate versatility, giving Empire Athletic a powerful and recognisable symbol to anchor their brand across their entire product line and marketing materials.
Ready to Create Your Fitness Brand Logo?
The Empire Athletic project is a great example of how a single, powerful emblem can elevate a brand. If you need a fitness brand logo to anchor your identity, learn more about my specialist fitness branding services.
