Client: Gym Shark
Project Type: Gymshark Logo Design
Location: Birmingham
The Challenge:
The Gymshark logo design was a really fun brand to work on and the guys behind the company were great work with.
Gymshark required a simple motif developed for the brand. The brief was straightforward to create a clean, iconic marque for the brand to accompany the logotype.
My Thoughts:
I was really happy with the final design the brief was to create a logo design for the CORE / FIT range in keeping with the principles of legendary sports brands like Nike and Adidas etc.
To achieve that I used simplicity of line and shape to keep the design very minimalistic yet still powerful.
This Gymshark logo has been massive success for the brand helping drive the business forward. I went though several iterations and refinements before we arrived at the final design. As simple as it is, it still took a lot of work to get it just right.
