Midlands Whisky Festival: A Vintage Rebrand Case Study
This case study details the whisky festival logo design and rebrand for the successful Midlands Whisky Festival. The project is a great example of evolving a brand’s identity to match its growing prestige and popularity, using a vintage design style to communicate heritage and quality. This project also showcases my versatility in creating logos beyond my usual minimalist style.
The Challenge: A New Whisky Festival Logo Design
The Midlands Whisky Festival had grown hugely in both size and reputation, and the organisers approached me for a rebrand to reflect its new, elevated profile.
A strong brand identity is crucial for attracting sponsors and enthusiasts in a UK market with a growing trend of boutique and specialist festivals (External link).
The challenge for this logo rebrand was to create a more prestigious and sophisticated identity that still felt authentic to the world of whisky.
The Design Rationale for the Midlands Whisky Festival Logo
It’s always a pleasure to work on a design that requires a different creative approach. For this project, a vintage, almost heritage-style aesthetic was the perfect solution.
Adopting a Premium, Vintage Style
To capture the sense of prestige and craftsmanship associated with fine whisky, I developed a badge-style logo with intricate details and classic typography.
This vintage approach to the Midlands Whisky Festival logo design moves it away from a generic event graphic and positions it as a premium brand, appealing to discerning enthusiasts.
Versatility for Event Marketing
A festival logo needs to be a hard-working asset. This design was created to be highly versatile, looking just as good on event posters and tickets as it does etched onto tasting glasses.
The self-contained badge format ensures the Midlands Whisky Festival logo is easily recognisable and adaptable for all future marketing and merchandising needs.
The Outcome: An Elevated & Prestigious Brand Mark
The client was extremely pleased with the final logo. The new identity successfully elevates the festival’s brand image to match its growing popularity and prestige, providing a strong and flexible foundation for all future events and communications.
Does Your Birmingham Event Need a More Professional Image?
This rebrand for the Midlands Whisky Festival shows how a new logo can elevate a brand’s prestige.
If your Birmingham-based business or event needs a new identity, learn more about my expert logo design services in Birmingham.
