Simple Logo Design for Underwear Brand
Simple Logo Design for Cotton Cobra
Cotton Cobra were looking to get a simple logo design created for their men’s underwear brand. They had some clear ideas on what they would like, however, they wanted me to help them in creating the right image and polish to their initial concept.
The logo was to be used on material, on the waist band, packaging, labels as well as online and offline marketing.
They were keen to use a singular colour scheme either black or dark grey but they remained open to other options.
Cotton Cobra also requested the incorporation of a hexagon shape to show a geometric representation of snakeskin, as well as the use the brand initial “C”.
They wanted the logo to be contemporary, with few details and clean lines.
So, this project came with a quite specific brief, with definite parameters within which I needed to work.
Besides what the company specified, if possible, I also wanted to try and work in a simple snake visual.
So, I started out with the basic hexagon shape and firstly experimented with how the “C” shape would fit into this. I soon realised that the best way to do this would be to use the negative space for the “C” element.
By using the negative space this allowed me to bring in the simple snake head element in order to complete the “C” shape.
Luckily this brands two initials were both “C” (Cotton Cobra) so there was no need to overcomplicate things by trying to work in a secondary letter.
The client was very pleased with the final design and I enjoyed working on a very different type of project with some quite specific requirements.
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