Store It Away: A Self-Storage Logo Design Case Study
This case study details the professional Store It Away logo design and rebranding project for the Stourbridge-based self-storage facility. The project goal was to move beyond a basic brand presence and develop a clean, modern, and memorable logo that communicated security and professionalism to its local customers.
The Challenge for the Store It Away Logo Design
Store It Away approached me for a full brand refresh. Their previous branding had not been a primary focus, and they recognized the need for a professional identity to build trust and stand out in the local market.
The brief was creatively open, with the core requirements being that the new identity must be clean, modern, and simple. The strategic challenge for this logo design was to visually communicate the core function of the business—security and storage—in a clever and non-literal way.
The Design Rationale for the Store It Away Logo
I presented several solutions, but the winning design was chosen for its simplicity and the intelligent integration of a key symbolic element.
The "Key" Insight of the Store It Away Logo
The centrepiece of this Store It Away logo design is the clever use of negative space. By carefully shaping the gap between the letters ‘E’ and ‘I’ in the word “IT”, a key shape is formed. This “hidden” key acts as a direct visual metaphor for security, access, and the service they provide, adding a layer of intelligence and discovery to the brand mark.
It’s a technique often found in professional logo design to create a more memorable and engaging identity.
A Professional and Secure Aesthetic
To support the concept, the typography is clean, strong, and modern, inspiring confidence. The colour scheme I devised is also on point for the industry, as understanding how branding builds customer trust (External link) is essential for any service-based business. Every element of the Store It Away logo design was crafted to build a sense of reliability and quality.
The Outcome: A Clever and Professional Identity
The final Store It Away logo design provided the client with a professional, memorable, and conceptually clever brand identity. The client was extremely pleased with the result, which elevated their brand image within the Stourbridge area and provided them with a versatile asset for signage, marketing, and their website.
Need a Professional Logo with a Clever Twist?
The Store It Away logo is a perfect example of how a thoughtful concept can elevate a brand. If your business requires a strategic and professional business logo design that builds credibility and sets you apart, let’s start a conversation.
