Arena Salon: Stourbridge Website Redesign Case Study
This web design case study details the website redesign for Arena Salon, a prominent hairdressing salon located in Amblecote, Stourbridge. Tasked with transforming an aging online presence into one that truly reflected the salon’s modern, vibrant, and professional ethos, Pixel Freak undertook a complete overhaul. Discover the challenges, design process, and the revitalised digital platform created for this valued local client.
The Challenge: Arena Salon's Website Redesign Brief
Arena Salon, a well-regarded hairdressing establishment in Amblecote, Stourbridge, recognised the growing importance of a strong digital first impression. While their existing website was functional, it had become outdated over several years and no longer accurately represented the modern, vibrant, and highly professional atmosphere clients experienced in the salon itself.
This disconnect posed several challenges:
- Brand Misalignment: A “tired and dated” website risked creating a jarring contrast with Arena’s contemporary salon environment and skilled services, potentially undermining their premium brand perception.
- Attracting New Clientele: An uninspiring online presence could deter potential new clients actively searching for a high-quality salon experience in the Stourbridge area.
- Showcasing Expertise: The old site may not have effectively showcased the full range of services, the talent of their stylists, or the quality of products used, limiting its ability to engage and convert visitors.
Annette, the owner of Arena, approached Pixel Freak with the clear objective: to commission a complete website redesign that would not only address these issues but also serve as a true digital flagship for the salon, accurately reflecting its quality and attracting its ideal clientele.
Designer's Insight: A Modern, Vibrant, and Professional Redesign.
The redesign of the Arena Salon website focused on creating a clean, modern, and engaging platform that truly represented their professional and vibrant brand.
- Elevating Visuals with Professional Photography: High-quality imagery was key. I undertook new photography of the salon and also incorporated additional professional images sourced by Annette from her suppliers. This ensured the website visually communicated the quality and style of Arena Salon.
- Clean Design and Intuitive Layout: A ‘less is more’ approach was adopted for the layout, resulting in a really clean design. The primary goal was to ensure that visitors could easily find the information they were looking for, with a clear and intuitive user journey.
- Bringing the Site to Life with Technology: To enhance user engagement and showcase the salon’s transformations, modern web technologies were employed. This included interactive elements like ‘before and after’ picture sliders and subtle, eye-catching animations that added a dynamic feel to the site without overwhelming the user. The goal was to ensure these additions were not merely decorative but, as usability experts at Nielsen Norman Group emphasize, that any animation in UX serves a clear purpose and enhances understanding (external link).
- Strategic Use of Colour: Colour was used minimally throughout the website design. This deliberate choice allowed the professional photography to take centre stage, with colour used strategically to highlight important calls-to-action and key information, ensuring a sophisticated and uncluttered aesthetic.
The client was really happy with the final result, and it was a genuinely fun and rewarding project to bring Arena Salon’s digital presence up to the high standards of their in-person experience.
Arena Salon Website Redesign: Outcomes & Client Feedback
The website redesign for Arena Salon successfully transformed their online platform into a modern, vibrant, and professional reflection of their high-quality salon experience. The new site not only showcases their services and expertise effectively but also provides an intuitive and engaging experience for their clientele.
Annette from Arena Salon was delighted with the outcome and the collaborative process:
“Excellent service received for our new website. Great communication and information throughout the process. Martin’s knowledge of what would work best is fantastic and made our website stand out, as well as saving money in the long run. The whole process ran smoothly, so I would highly recommend Martin – Pixel Freak to anyone thinking of updating their current website or developing a new one.”
ANNETTE, Arena Salon
This positive feedback underscores Pixel Freak’s commitment to delivering tailored web design solutions that meet client objectives and enhance their brand presence.
Visit the live Arena Salon website (link is external).
Ready for a Salon Website That Shines?
If the Arena Salon case study inspires you to transform your own salon’s online presence, or if you’re a Stourbridge business looking for an impactful website, I’d be happy to discuss your project. Let’s explore how Pixel Freak can create a website that truly reflects your brand.
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