Full Brand Identity & Website Design | ClearPlan Case Study

An overview of the cohesive ClearPlan brand identity, showing the website homepage design on the left and the stacked logo featuring custom character mascots on the right.

Case Study: Complete Brand Identity & Web Design for ClearPlan

Embarking on a home extension can be a daunting process for many homeowners. ClearPlan was established to eliminate that stress, combining 25 years of domestic extension experience with clear build advice, complete architectural drawings, and a fully itemised cost plan.

To launch this comprehensive service, they required a full brand identity—including versatile logo designs, custom character illustrations, and a lead-generating website—that communicated their core ethos: “Know Before You Build”.

The Challenge:

The primary challenge was to create a brand that felt highly professional and authoritative, yet entirely approachable. The construction and architectural planning sectors can often feel intimidating or overly technical.

ClearPlan needed to visually demystify the process and build immediate trust with homeowners. Furthermore, the branding needed to be versatile enough to work across various digital formats, from a responsive website layout to social media avatars, requiring multiple logo variations.

Two custom-illustrated brand mascots for ClearPlan, a male and female wearing branded navy polo shirts and grey work trousers with toolbelts, holding a clipboard, smartphone, and a red toolbox.

The Design Rationale:

Logo Variations & Colour Palette I developed a highly legible, modern logotype using a colour palette of deep, trustworthy navy blue and an energetic, construction-adjacent yellow. To ensure maximum versatility, two primary logo formats were created:

  • The Horizontal Logotype: A clean, straightforward mark with the navy and yellow typography sitting neatly above the brand’s core tagline.

  • The Stacked Mascot Logo: A more playful, illustrative badge where the brand’s custom mascots stand behind a white house roof graphic, framed by a solid yellow circle.

Custom Character Mascots To truly humanise the brand, I designed two custom mascots (one male, one female) to represent the ClearPlan team. Dressed in cohesive uniforms—branded navy polo shirts, grey work trousers, and heavy-duty toolbelts—they visually bridge the gap between office planning and on-site building. By equipping them with tools of the trade, such as a clipboard, a smartphone, and a red toolbox, the characters convey a sense of thorough preparation, modern efficiency, and readiness.

Website Design & User Experience The website acts as the central hub for ClearPlan’s lead generation. The homepage hero section immediately addresses the user’s primary need with the headline: “Planning a home extension?”.

  • Visual Hierarchy: The layout utilises a clean, white background and deep navy footers and headers to allow the bright yellow “Book a Survey” call-to-action buttons to stand out prominently.

  • Trust Signals: The mascots are placed strategically on the right side of the screen to guide the user’s eye and add a friendly face to the service. Below the fold, the core brand pillars—”One Team. One Process. One Fee.”—are clearly displayed to reinforce transparency and build immediate trust before the user even scrolls.

The Outcome

The resulting project is a cohesive, highly approachable brand identity. The combination of clean, professional web design and friendly, bespoke mascots successfully positions ClearPlan as the trusted, go-to experts for domestic extensions.

The unified visual language reassures homeowners that their project is in safe, experienced hands right from the start.

The stacked version of the ClearPlan logo, featuring custom male and female builder mascots standing behind a white roof graphic against a vibrant yellow circle.
The hero section of the ClearPlan website, featuring clear navigation, a bold value proposition for home extensions, yellow call-to-action buttons, and the custom brand mascots.
The primary horizontal logotype for ClearPlan, featuring the company name in bold navy and yellow typography, positioned above the tagline 'Know Before You Build'.

Looking to build a stronger brand?

Whether you are launching a new service, need a complete brand overhaul, or require a bespoke, lead-generating website, let’s create a digital presence that connects with your audience. Get in touch today to discuss your next project.

Social Media Agency Logo Design | Dirty L*ttle Social Case Study

The final logo design for Dirty L*ttle Social, presented on a split white and purple background. The logo features bold, distressed black typography stacked above the word 'SOCIAL' which is reversed out of a purple speech bubble graphic.

Case Study: Disruptive Logo Design for Dirty L*ttle Social

Standing out in the crowded B2B marketing space requires a brand identity that isn’t afraid to take risks.

Dirty L*ttle Social, a bespoke social media management agency based in Singapore, approached me for a new logo that reflected their unique positioning.

Specialising in short-form video content for platforms like Instagram and TikTok, their approach is highly secretive—they create viral content for brands without anyone knowing an agency was involved. They needed a logo that captured this “best-kept secret” vibe while remaining highly competent and professional.

The Challenge:

The brief presented an interesting dichotomy: the agency’s tone is intentionally cheeky, playful, and slightly subversive, yet they are a B2B service that needs to communicate absolute competence and trust.

The client specifically requested the inclusion of an asterisk in “L*ttle” as a non-negotiable element, and suggested exploring a “graffiti” style or something akin to Victoria’s Secret to capture their secretive, slightly edgy nature.

The primary challenge was balancing this disruptive attitude so it appealed to corporate clients looking for aggressive social media growth without looking amateurish.

The final logo design for Dirty L*ttle Social, presented black and white.

The Design Rationale:

Typography & Structure

To strike the right balance between “cheeky” and “competent,” we moved away from literal graffiti styles—which can sometimes feel unpolished in a B2B context—and instead focused on a bold, distressed typographic approach.

  • The Asterisk: The requested asterisk in “L*TTLE” was integrated seamlessly into the heavy sans-serif font.

  • The Speech Bubble: To firmly root the logo in the communication and social media space, the word “SOCIAL” is housed within a stylized, solid speech bubble.

  • The Layout: The stacked arrangement creates a compact, badge-like emblem. The slight upward tilt of the text adds a dynamic, energetic feel, mirroring the fast-paced nature of short-form video content creation.

Colour Palette The client expressed an interest in exploring purple. We selected a rich, vibrant purple as the primary brand colour. Purple historically carries connotations of mystery and secrecy—perfectly aligning with their positioning as the “best-kept secret in the industry”—while also feeling modern and energetic against the stark black and white typographic elements.

Practical Application Because the agency operates almost entirely in the digital realm, the logo was designed primarily for screen use—specifically for their website and social media profiles. The distressed texture on the lettering adds character at larger sizes, while the heavy weight of the font ensures the name remains legible even when scaled down to a tiny social media avatar.

The Outcome

The final logo successfully captures the essence of the Dirty L*ttle Social brand. It is bold, slightly abrasive, and highly memorable. It gives the agency a distinct, disruptive visual identity that sets them apart from more traditional, corporate competitors in the Singapore market, perfectly framing their highly specialized, covert approach to social media management.

Need a brand that breaks the mould?

If your business needs a visual identity that challenges the status quo and commands attention in a crowded market, i can help. Get in touch today to discuss your logo design project.

Real Estate Rebrand Case Study | Billingham and Co

The rebranded logo for Billingham and Co Estate Agents, featuring clean white typography and an overlapping blue and pink roof icon set against a dark grey background.

Case Study: Full Brand Identity & Signage for Billingham and Co Estate Agents

In the competitive property market, an estate agency’s visual identity must inspire trust, professionalism, and immediate recognition. Billingham and Co approached me for a comprehensive rebrand to elevate their presence both on the high street and online.

This extensive project encompassed a complete overhaul of their visual identity—including a new logo, colour scheme, and brand guidelines—alongside the rollout of custom social media graphics, corporate team illustrations, business stationery, and a full suite of highly visible property signage.

The Challenge:

Estate agents rely heavily on local visibility. The primary challenge was to design a modern, striking brand that would stand out effortlessly on crowded residential streets while maintaining a sophisticated, approachable corporate image.

Additionally, the brand needed to seamlessly bridge the gap between physical curb appeal (like ‘For Sale’ boards and shop fascias) and the agency’s digital footprint, ensuring that every touchpoint felt like part of a unified, premium service.

A collection of branding materials for Billingham and Co, including shop signage with key drop-off points, social media banners, and four matching profile illustrations of the sales team wearing cohesive grey jackets.

The Design Rationale:

Logo & Brand Palette The foundation of the rebrand is the new Billingham and Co logo. By shifting to a sleek, dark grey background, I created a canvas that allows the vibrant cyan blue and magenta pink overlapping roof motif to pop dramatically.

The clean, modern typography ensures immediate legibility from a distance, which is crucial for moving traffic passing by street-level signage.

Corporate Illustration & Social Media A core component of the digital rollout was humanising the brand while maintaining strict visual consistency across the agency’s social channels. Custom stylised illustrations were developed for each member of the sales team.

Working carefully from reference photos, each agent was illustrated in a matching grey jacket and crisp white shirt or blouse. This approach ensures that as the team grows, new members can easily be integrated into the existing corporate style.

These custom portraits were then utilised within flexible social media templates, empowering the agents to post cohesive, on-brand updates daily.

Signage & Physical Assets The physical assets needed to command attention. The bold new colour scheme was applied to all exterior signage—including intuitive, icon-driven graphics for key drop-off and collection points—as well as the core property boards (For Sale, To Let, and Sold).

The dark grey boards with the bright blue “FOR SALE” banners provide a striking contrast to typical residential environments, maximizing visibility and local brand awareness.

A modern real estate 'For Sale' board for Billingham and Co, featuring a custom stylized illustration of an estate agent alongside her contact details and the company's new blue and pink logo on a dark grey background.

The Outcome

The Billingham and Co rebrand successfully delivers a sharp, contemporary identity that cuts through the noise of the local property market.

The uniform team illustrations give the agency a friendly, personalised face, while the bold, high-contrast physical signage establishes them as a dominant, premium property expert on the streets.

Ready to elevate your agency's brand?

Whether you need a complete corporate rebrand, custom team illustrations, or high-impact outdoor signage to get your properties noticed, let’s build an identity that works as hard as you do. Get in touch today to discuss your next design project.

Nemea Athletica Rebranding Case Study | Pixel Freak

Rebranding Case Study: The final Nemea Athletica logo presented as a paper emboss mockup.

Nemea Athletica Rebranding Case Study

Introduction:

his Nemea Athletica rebranding case study details the brand transformation project I completed for the dynamic sports apparel brand in late 2022. The core objective was to evolve their existing visual identity into one that was simpler, more minimalistic, and highly versatile for modern digital applications. This project is a strong example of the approach I take with my comprehensive rebranding services.

The Nemea Athletica Rebranding Challenge

The primary challenge was to create a new logo identity that, while simplifying the existing visual, retained the brand’s powerful lion motif and subtly incorporated the initials ‘Na’. The client had already explored this creatively with their own sketch, which we worked on together initially. However, we mutually agreed that a fresh conceptual approach was needed to achieve a more professional and polished result.

Furthermore, an audit of their original logo revealed some functional weaknesses. It was less impactful when inverted on dark backgrounds due to its reliance on shadows, and the overall layout had an imbalance between the large emblem and the undersized logotype (“NEMEA”).

My Strategic & Creative Rebranding Solution

My solution focused on creating a modern, technically robust, and strategically aligned new logo system.

The New ‘Na’ Lion Head Emblem: I developed a new concept that formed a distinctive lion head from the “Na” letterforms. In this design, the letter “N” elegantly creates the structure of the lion’s mane, while an abstract lowercase “a” subtly crafts the lion’s face. The subtlety of the “a” adds a layer of depth and interest—a quiet nod to the initials that becomes a talking point. This new emblem is also far less reliant on shadows, ensuring it reproduces clearly and effectively in any colour and on both light and dark backgrounds, making it exceptionally versatile for social media and apparel.

The Refined “NEMEA” Logotype: The textual element also required meticulous refinement. The original logotype featured numerous pointed flourishes that created a busy feel and awkward negative spaces. To maintain brand continuity, I retained a similar weight and italic slant but made several key adjustments:

  • I reduced the flourishes to a single, contemporary point on the initial “N”, softening it with a curve to complement the new emblem.
  • I extended the middle stem of the “M” to full height to improve its balance.
  • I introduced clean, simple cuts to the “E” letterforms to create harmony with the “N”.
  • Finally, I modified the slant on the final “A” to create a clean vertical edge, allowing the new emblem to sit neatly beside the text.
The original Nemea Athletica logo shown on both light and dark backgrounds to illustrate issues with shadow and contrast.
A side-by-side comparison of the old Nemea logo versus the new, rebranded logo by Pixel Freak.
A detailed view of the minimalist lion head emblem designed for Nemea Athletica.
Side-by-side comparison of the Nemea Athletica logotype, showing specific typographic refinements.
The versatile new Nemea Athletica logo displayed clearly on both black and white backgrounds.

The Rebranding Outcome:

The Nemea Athletica rebranding resulted in a modern, adaptable, and strategically aligned visual identity. The new logo system resolved the technical issues of the original and provided the brand with a stronger foundation to support their marketing and future growth.

You can see the new branding live on their website: https://nemeaathletica.com/ (External link)

Let's Discuss Your Brand's Transformation

Inspired by this rebranding project? If you believe your business could benefit from a similar strategic and creative approach to its brand identity, I would be delighted to learn more about your vision.

Store It Away Web Design Case Study | Stourbridge | Pixel Freak

Store It Away homepage design - Stourbridge web design case study

Store It Away: Stourbridge Self-Storage Web Design Case Study

This Store It Away web design case study explores the project undertaken for the Lye, Stourbridge self-storage facility. The primary goal was to create a professional, user-friendly online presence that would clearly present their services and make it easy for potential customers to understand their offerings and get in touch. Read on to see how Pixel Freak approached this challenge and delivered an effective website solution for this local Stourbridge business.

The Challenge: Objectives for the Store It Away Web Design Case Study

Store It Away, a self-storage facility strategically located in Lye, Stourbridge, approached Pixel Freak facing a common hurdle for businesses aiming to thrive in a digital age: they were operating without a professionally designed logo or a dedicated website. This absence presented several significant challenges:

  • Limited Online Visibility & Discoverability: In an era where most customers begin their search for services online, lacking an optimised web presence meant Store It Away was largely invisible to potential local customers in Stourbridge and the wider West Midlands actively searching for “self storage,” “storage facility,” or “storage units.” They were missing crucial opportunities to be found.
  • Building a Professional Brand Image: Without a professional logo and website, it was difficult to project a strong, trustworthy brand image that could effectively compete and assure potential customers of the quality and security of their storage solutions.
  • Information Accessibility & Customer Engagement: There was no central, easily accessible online platform for potential clients to learn about Store It Away’s range of unit sizes, features, location specifics, or to make enquiries efficiently, potentially leading to lost business.

The core objectives for this project were therefore multi-faceted:

  1. To establish a credible and professional brand identity, beginning with a distinctive new logo that would form the cornerstone of their image.
  2. To develop a high-quality, user-friendly website that would not only enhance their professional appearance but also effectively showcase their facility and services.
  3. Crucially, to achieve strong local search engine rankings for key terms related to storage in the Stourbridge area, driving targeted local traffic and generating more customer enquiries.
Pixel Freak's logo design for Store It Away self-storage
A mock-up showing the Store It Away logo printed on a cardboard storage box.
Store It Away website features: unit sizes and contact page map

Solution Details: This Stourbridge Web Design Case Study

The journey with Store It Away began with establishing a new brand identity. For the logo and overall branding, I selected a bright, friendly, yet professional colour palette. The aim was to differentiate Store It Away from local competitors and create an approachable, welcoming feel for potential customers.

This foundational branding was then meticulously carried through to the new website. Key considerations for the web design included:

  • Intuitive User Experience: The website layout was strategically designed to ensure visitors could find the information they needed – such as unit sizes, features, and contact details – quickly and with as few clicks as possible. A sensible, intuitive, and efficient approach to the overall design and information architecture was paramount.
  • Mobile-First Optimisation: Recognising that many local searches occur on mobile devices, particular attention was paid to mobile performance, including fast load times and an equally intuitive navigation experience on smaller screens. The website is fully mobile-friendly, ensuring accessibility for all users, a critical factor for success as highlighted by Google’s own mobile-first indexing best practices (external link).
  • Visually Informative Content: New, professional photography of the storage facility was integrated throughout the site. This was crucial for giving potential customers a clear and accurate impression of the unit sizes, internal layout, cleanliness, and overall professionalism of Store It Away’s offerings.
  • Consistent Brand Application: The newly devised brand colours from the logo were featured prominently throughout the website, ensuring a cohesive visual experience. This consistency was also maintained across other new assets created, such as business cards and stationery, with the new logo taking centre stage to reinforce brand recognition.
  • Local SEO Best Practices: From the outset, the website was built with on-site SEO best practices specifically geared towards local optimisation. This strategic approach was designed to help Store It Away achieve its goal of improved visibility within the Stourbridge and Lye search landscape.

Store It Away Web Design: Case Study Outcomes & Testimonial

The new website and branding for Store It Away successfully met the objectives of establishing a more professional image and significantly boosting local online visibility.

Since its launch, the website has achieved prominent local search rankings for key commercial terms. As of early June 2025, the Store It Away website ranked:

  • No. 2 on Google for “storage facility Stourbridge”
  • No. 2 on Google for “self storage Stourbridge”
  • No. 2 on Google for “storage Stourbridge”
  • No. 3 on Google for “storage units Stourbridge”

These strong organic rankings in the Stourbridge area directly contribute to increased visibility among potential customers actively searching for self-storage solutions, a key goal of the project. The fully mobile-friendly design also ensures a seamless experience for users on any device.

You can view the live website and see these features in action at Store It Away’s official website (link is external).

The client, Dan Kendrick, has been a repeat customer for various website and graphic design needs over several years and shared this feedback:

“I have used Pixel Freak for my website and graphic design needs for a few years now. Martin has always given me great direction and perfect ideas for the needs of the business. Would highly recommend.”

DAN KENDRICK, Store It Away

This successful outcome for Store It Away underscores the impact of a professionally designed website tailored to local business needs and optimised for search.

Thinking About Your Own Stourbridge Web Design Project?

If this Store It Away case study sparks ideas for your own business website, or if you’re looking for a professional online presence in Stourbridge, I’d be happy to discuss your specific needs. Let’s explore how Pixel Freak can help bring your vision to life.

Website Design Wordsley Housing Society

Website Design Wordsley West Midlands

Website Design Wordsley Housing Society

Project: Website Design Wordsley Housing Society

Hey, my name is Martin Williams and I worked on this Website Design Wordsley project. I am a creative web designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

This project was completed a few years ago now for Wordsley Housing Society. A quite straightforward project really, a nice clean, simple professional website design.

Website Design Wordsley
Website Designer Wordsley West Midlands

My Thoughts:

The biggest difference here to other similar projects is that the client also required new photographs taking of the property and facilities.

Now, I am not a professional photographer, however, I do enjoy photography so they asked me if I would try taking some images for the new website, which I did, and they turned out great.

Web Designer Wordsley

Have a web design project of your own?

If you are looking for a web designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of website design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my web design work in my web design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my web design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of web design services I can provide here

Ecommerce Website Design Walsall For Charity Sweets

Ecommerce Website Design Walsall

Ecommerce Website Design Walsall

Ecommerce Website Design Walsall For Charity Sweets

Hey, my name is Martin Williams and I worked on this Ecommerce Website Design Walsall project. I am a creative web designer with over 25 years professional experience. Below you will find an example of my work, more can be found in my portfolios, thank you.

The Challenge:

I originally designed a website for Charity Sweets (based in Walsall, West Midlands) several years ago. During 2021 they came back to me to design a new website for them.

This time around they wanted an e-commerce website created to enable them to sell their monthly subscription based charity sweets packages.

https://charitysweets.co.uk/

Ecommerce Website Design
Ecommerce Website Designer West Midlands

My Thoughts:

This was a very colourful website to work on, making use of the bright sweet colours and with eclectic font choices.

https://charitysweets.co.uk/

Ecommerce Website Designer Walsall

Have a web design project of your own?

If you are looking for a web designer then please get in touch, I would love to discuss your project with you.

I have worked on hundreds of website design projects over my long career so I am certain that I can be of assistance to you.

You can find further examples of my web design work in my web design portfolio, or read reviews from my previous clients here.

Have a question?

If you have a question about my web design services you can find answers to the most frequently asked questions here

If you cannot find an answer there then please do not hesitate to contact me and I will be happy to answer your questions.

You can find more information on the types of web design services I can provide here