Pump Clip Design: A Birmingham Brewery Case Study
This case study details the brand identity created for Second City Brewery. It’s a perfect example of logo design for a Birmingham-based micro-pub where the specific requirements of pump clip design were a core consideration from the start.
The Challenge: An Authentic & Functional Birmingham Brand
The client, a new Birmingham-based brewery, needed a logo that was clean, modern, and authentic. The key challenge was to create a mark that was unmistakably “Birmingham”.
In a UK craft beer scene facing tough trading conditions (External link), a strong and strategic brand identity is essential for a new business to stand out.
Design Rationale for the Brewery Logo
The solution focused on combining a powerful local symbol with a practical, robust design format ideal for brewery applications.
A Nod to the "Second City"
To ground the brand firmly in its home city, the design incorporates a thoughtful, strategic reference to the iconic Birmingham Bull.
This instantly creates an authentic, local connection for customers. Rather than a complex illustration, the bull is rendered in a clean, strong style that aligns with the modern aesthetic of the craft beer market.
Designing for Pump Clips & the Brewery Environment
A successful brewery logo must work hard across many formats. The circular emblem format of this logo design was a deliberate choice.
It’s a classic, versatile shape that works perfectly for bottle caps, is easily adapted for tap handles and bespoke pump clip design, and creates a strong focal point on packaging and glassware. The bold, clear typography ensures the brand name is legible even on a busy bar.
The Outcome: A Strong Local Brand Identity
The final Second City Brewery logo is a success because it is both thematically strong and functionally sound. The use of a local icon creates an authentic story, while the practical design ensures it works across all the brewery’s applications, helping the brand establish a presence in the Birmingham market.
Need a Logo That Connects with Your Community?
This case study shows how a locally-themed concept can create an authentic brand connection. If your Birmingham business needs a logo that speaks to your community, learn more about my expert logo design services in Birmingham.
