Lawn Care Logo Design: A Brand Refresh Case Study
This case study explores the brand refresh for DSM Lawn Care, a returning client for whom I had designed the original logo over a decade ago. The project involved creating a new, more modern and illustrative logo to reflect the business’s growth. It’s a perfect example of evolving a brand’s identity and showcases a different approach to lawn care logo design.
The Challenge: Evolving a Brand with Fresh Eyes
DSM Lawn Care decided it was time to freshen up their brand identity. The primary challenge of this project was approaching a brand I had created early in my career with a completely fresh perspective.
Knowing when and how to approach a brand refresh is a key strategic decision for any growing business (External link). The goal was to create a new logo that felt modern and detailed, while still retaining the professional trust the original design had established.
Design Rationale for this Lawn Care Logo
The client, David, was a pleasure to work with again and was very happy with the new, updated version of his brand. The final design focuses on illustrative detail to capture the organic nature of the business.
A Move to an Illustrative Style
For this brand refresh, we made a strategic decision to move away from a simple, clean mark towards a more graphical and colourful logo. This illustrative style allows the new lawn care logo design to tell a richer story, instantly communicating the nature of the business in a vibrant and eye-catching way.
Attention to Detail: Grass, Gradients & 3D Effects
The strength of this logo is in its subtle details. The letters ‘DSM’ are created from blades of grass, creating a direct visual link to the client’s work. To give the logo depth and a modern feel, I used subtle lighting effects and gradients to create a 3D effect, making the entire emblem feel more dynamic and professional. It’s this close attention to detail that can make a brand identity truly special.
The Outcome: A Fresh Identity for a Growing Business
The new logo provided DSM Lawn Care with a fresh, modern, and detailed identity that better reflects the quality of their service today. The illustrative approach makes the brand more memorable and distinctive in the competitive local market, giving them a strong foundation for the next chapter of their business.
Is It Time to Refresh Your Small Business Logo?
This DSM Lawn Care project shows how a brand refresh can modernise a business identity. If your small business needs a new look to better connect with customers, learn more about my dedicated logo design services for small businesses.
